Literally just a rant
B2B isn’t slow because you’re doing it wrong. It’s slow because organisations buy with fear, not excitement. That mismatch hurts but it’s normal 🧊
So is the solution in turning that fear into excitement?
No. You lower fear until inaction feels riskier than action. Excitement helps, but fear is what actually signs contracts :)
B2B isn’t slow because you’re doing it wrong. It’s slow because organisations buy with fear, not excitement. That mismatch hurts but it’s normal 🧊
So is the solution in turning that fear into excitement?
No. You lower fear until inaction feels riskier than action. Excitement helps, but fear is what actually signs contracts :)